Twitter continued

Twitter is one of the fastest growing social networks, with 190 million users sending 65 million tweets each day, as of June 2010. Twitter is a real-time information network that empowers its users to share
and discover interesting content through status updates (or “tweets”). Twitter is often referred to as a microblogging service because it limits your status updates to 140 characters. But the brilliance is in its
simplicity and brevity.

For businesses and organizations, Twitter is one of the quickest ways to get a message out to people who may be interested in your activities, ideas, products, services, or events. You can also use Twitter to get real-time feedback from customers, members, and event attendees.

Like Facebook posts, users can share your tweet with the simple click of a button. This is called a “retweet,” and it is the feature that makes Twitter such a great word-of mouth platform that can help your message
reach an entirely new group of prospective customers. (Hint: You should pay attention to people who retweet your message as that is a good indication that they are listening to what you say, and may be one of your best influencers. Your influencers are your best friends because they can help you attract new followers and prospects.)

Twitter is a public site, which means anyone can view your tweets. However, users can choose to “follow” you on Twitter to keep track of your tweets. The follower relationship is not two-way; you don’t have to follow someone for them to follow you, and vice versa. However, when you follow someone on Twitter, you’ll see his or her tweets in real time on your private Twitter feed, including updates from everyone else you follow. (If you follow many people, this can create a bit of “noise,” especially if those people are heavy users of the site.) While you can only send private “direct messages” to people who follow you, you do not need to follow a user to send a public message to them; just include the handle (@username) in your tweet and it will show up in that user’s feed. This is called an “@reply” or “mention.”

 

Twitter - What To Tweet For Business

Twitter - Best Practices

Twitter - Mobile Practices